Among Korean celebrities, Byeon Woo Seok comes in first. Despite having military members, BTS continues to have a solid position in brand rankings.
Both the popularity and brand rankings of Byeon Woo Seok are at the top of the lists. He’s accomplished something even more significant after becoming known as the “King of K-dramas” and ruling the June brand reputation rankings for actors and actresses. The handsome runner has taken the top rank among all Korean celebs! The fact that the rising talent beat the record-holding BTS was even more unexpected.
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Byeon Woo seok tops June star brand ranking
Lovely Runner, the tvN K-drama which aired on Viki and concluded it run back in May has remained one of the most buzzworthy shows of the year. The K-drama’s popularity fueled a major rise for Byeon Woo Seok, who starred as the main lead of the time slip drama. According to a recent study by The Korean Business Research Institute, his brand reputation index skyrocketed to 9,301,304 this month, a whopping 60.24% increase from May.
With this he not only topped the list but also outranked several well established stars in K-pop, dramas, variety shows, and more. Truly an accomplishment! The second spot went to South Korea’s popular trot singer Lim Young Woong boasting a brand reputation index of 7,475,945.
Sure, here’s the table with the list of the Top 20:
| Rank | Name |
|---|---|
| 1 | Byeon Woo Seok |
| 2 | Lim Young Woong |
| 3 | BTS |
| 4 | SEVENTEEN |
| 5 | IVE |
| 6 | Kim Soo Hyun |
| 7 | ILLIT |
| 8 | Yoo Jae Suk |
| 9 | Ryu Hyun Jin |
| 10 | TWICE |
| 11 | IU |
| 12 | aespa |
| 13 | Kim Yeon Koung |
| 14 | ASTRO’s Cha Eun Woo |
| 15 | Baek Jong Won |
| 16 | BLACKPINK |
| 17 | Lee Chan Won |
| 18 | Chun Woo Hee |
| 19 | Young Tak |
| 20 | Lee Hyori |
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BTS claims number 3 spot on June star ranking
The seven-member K-pop group, consisting of Jin, Jimin, Suga, J-Hope, Jungkook, RM, and Taehyung, continues to maintain a strong position in the top 5 rankings each month. Despite six members currently serving in the military, they secured the third position in June’s star brand rankings. These rankings are determined through “an analysis of media coverage, consumer engagement, interactions, and community awareness indexes.”
BTS’s brand reputation index score increased significantly from last month, by 127.76 percent, to 6,493,226. With an index of 4,033,667, Pledis Entertainment’s boy band SEVENTEEN secured the fourth position in the meanwhile. With the release of their comeback album ’17 IS RIGHT HERE’ in April, which broke multiple sales records on its first day, the group has continued to enjoy success.
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