Chinese influencer Pan Xiaoting, 24, who was well-known for her mukbang videos, sadly passed away while doing a live eating challenge.
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In the age of social media, the line “It is a Mad, Mad, Mad, Mad World”—once merely the title of a beloved Hollywood comedy—has taken on a terrifying new meaning. The ceaseless need for notoriety, acknowledgment, and virtual approval has propelled numerous individuals towards drastic and hazardous actions, occasionally leading to lethal outcomes.
A well-known Chinese influencer, Pan Xiaoting, 24, tragically perished while taking part in a live-streamed “eating challenge” as an illustration of this phenomenon. Xiaoting, who specialized in making—a craze in which people overindulge in food for the amusement of their audience—had amassed a sizable fan base by accepting food challenges that necessitated her eating for hours on end.
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The incident happened on July 14, as reported by Hankyung, a local news outlet. According to reports from the Chinese news website Creaders.com, Xiaoting would frequently eat up to 10 kilograms of food at a meal. She continued to perform risky feats despite repeated warnings about the dangers from her friends and family.
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Xiaoting’s stomach was described in the autopsy report as being significantly “undigested food” and severely “deformed.” Her sudden passing has raised a lot of awareness of the potential health hazards that come with taking on such difficult internet tasks.
To solve the problem, the Chinese government banned binge eating in 2021 along with other measures aimed at reducing excessive food waste. However, as this sad story illustrates, people are still being driven to cross deadly lines in their quest for internet celebrity.
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